Multi-county inspection company. Conversion rate stuck in single digits. Twelve months later: 18% conversion, calendar full, organic growth compounding. Here's what we did and what we learned.
Brian (Titan's owner) had built a real inspection business — good reviews, agent relationships, multi-county coverage. But his website was converting at 7%. Buyers were finding him and bouncing.
The deeper problem: he was over-indexed on agent referrals. When an agent went on vacation or refocused on listings, his pipeline thinned. He needed a direct-to-buyer channel that didn't depend on the agent middle layer.
Three things we found in the audit:
GBP categories, services list, photos, and Q&A all rebuilt. Citations aligned across the directories that actually move the needle. Six location pages structured around the actual counties Titan serves — not the spammy 50-city template.
Pillar pages on the topics buyers actually search — pre-listing inspections, sewer scope, mold and moisture, what to expect. Inspector-fluent writing reviewed by Brian for accuracy.
Inspector walkthrough videos that doubled as content marketing AND as schema-friendly evidence for AI search. Videos embed in pillar pages, gives Google and AI assistants more signal to work with.
Google Search Ads to fill the calendar while organic compounded. Tight ad copy, conversion tracking wired in, weekly tuning. Paid CAC dropped 40% over six months as we learned what actually converted.
They didn't pitch us shortcuts. They built the boring foundation that's still paying off a year later — that's what we needed and never could find from a generalist.
Same audit. Same sequencing. Same honest reporting. The specific tactics shift based on your market and what we find, but the structure doesn't. If you want to see what the first 30 days look like, the strategy call is where it starts.
