Search and AI search take 6–12 months to compound. Paid ads start producing leads in the first month so you're not waiting a year. We run Google, Meta, Local Services Ads, and ChatGPT Ads — all wired to one attribution model.
First couple weeks are platform learning, then the auctions stabilize and inspections start booking. We watch it daily and report on it weekly.
Not cost-per-click. Not cost-per-lead. Actual booked inspections traced back to ad spend. You'll know which channel is profitable and which isn't.
Some markets work best on Google. Some on Meta. Some on LSAs. We figure out the right mix for your market — and shift budget as data comes in.
Keyword research, ad copy, negative keywords, bid strategy, conversion tracking, and ongoing tuning. The bread-and-butter of inspection paid acquisition.
If you're eligible, LSAs are the highest-converting paid surface in home services. We handle screening, badge maintenance, lead disputes, and bid optimization.
Brand awareness, retargeting, and direct-response campaigns. Tighter creative cycles than Google — we ship new ads weekly during the testing phase.
OpenAI's ad platform launched in 2026. We were among the first agencies to onboard, which means we're testing what works before most agencies have even verified.
Pixel + server-side conversions, GA4, ad-platform conversion mirroring. Every booked inspection ties back to its source channel.
Daily eyes on spend, pacing, and anomalies. Weekly written report on what we did, what changed, and what's coming next.
If you already run Google or Meta, we audit before we touch. Most accounts have low-hanging fruit worth fixing first.
Conversion tracking comes online before a single new dollar runs. Otherwise you're flying blind.
Start narrow, prove unit economics, then scale. We don't blast budget on day one.
Pause underperformers, scale what works, refresh creative when fatigue shows up. Real management, not set-and-forget.
Paid Advertising is included in Growth Accelerator and Premier tiers. Ad spend is paid directly to the platforms — we don't markup spend. Recommended starting media spend is $1,000–$3,000/month per active channel.
30-minute strategy call. We'll see if this is actually the right channel for where you are right now, or if something else should come first.
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