Search and AI search build over months. Paid ads are the fastest way to produce leads while that work builds. We run Google and Meta ads, both wired to one attribution model.
The first weeks are a platform learning phase, then the auctions stabilize and inspections start booking. We watch it daily and report on it weekly.
Not cost-per-click. Not cost-per-lead. Actual booked inspections traced back to ad spend. You'll know which channel is profitable and which isn't.
Some markets work best on Google. Some on Meta. We figure out the right mix for your market — and shift budget as data comes in.
Read the guide: Home Inspector Paid Advertising
Keyword research, ad copy, negative keywords, bid strategy, conversion tracking, and ongoing tuning. The bread-and-butter of inspection paid acquisition.
Brand awareness, retargeting, and direct-response campaigns. Tighter creative cycles than Google — we ship new ads weekly during the testing phase.
Pixel + server-side conversions, GA4, ad-platform conversion mirroring. Every booked inspection ties back to its source channel.
Daily eyes on spend, pacing, and anomalies. Weekly written report on what we did, what changed, and what's coming next.
If you already run Google or Meta, we audit before we touch. Most accounts have low-hanging fruit worth fixing first.
Conversion tracking comes online before a single new dollar runs. Otherwise you're flying blind.
Start narrow, prove unit economics, then scale. We don't blast budget on day one.
Pause underperformers, scale what works, refresh creative when fatigue shows up. Real management, not set-and-forget.
Paid Advertising is included in our Rank + Ads plan ($1,497/month total: the Rank plan plus Google and Meta ads management). Ad spend is paid directly to the platforms — we don't mark up spend. Recommended starting media spend is $1,000–$3,000/month per active channel.
30-minute strategy call. We'll see if this is actually the right channel for where you are right now, or if something else should come first.
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