HomeInspectionSEOPowered by ASP
Content

Articles written by
people who get it.

Most marketing-agency content for home inspectors reads like a marketing agency wrote it. Generic. Padded. Useless to actual buyers. Ours is written by people who actually understand the inspection business — because that's the only kind that ranks and converts.

What changes

What you get out of it.

Pages that actually rank

Real expertise + real keyword research + real internal linking. Not 1,500-word filler that vanishes from page two.

Cited by AI assistants

Long-form, factual, well-structured content is what AI tools prefer to pull from. The same content does double duty.

An asset you own

Articles, guides, and pages that work for years. Unlike paid ads, content keeps producing once it's published.

What's included

The actual deliverables.

Editorial calendar

Quarterly content plan tied to the keywords your buyers actually search and the questions AI assistants are answering about your industry.

Long-form articles

1,500–3,000 word pieces written by inspector-fluent writers. Topical depth, cited sources, real photos, internal linking to your service pages.

Neighborhood and city guides

Pages targeting specific markets you serve — what buyers should know, what's specific to that area, why an inspection matters there.

Service deep-dives

Pillar content for each ancillary service (radon, sewer scope, mold, 4-point) — both for ranking and for explaining the value to potential clients.

Editorial review

Every piece reviewed for factual accuracy, brand voice, and SEO before it ships. We don't publish anything that wouldn't survive a real inspector reading it.

Performance reporting

Which articles ranked. Which got AI citations. Which converted. Which underperformed and need a refresh. Reported quarterly.

How it works

Our approach.

01

Topic & keyword research

We map the searches and AI prompts buyers in your market actually use. Real volume, real intent — not what an SEO tool guessed.

02

Outline + editorial review

Outlines reviewed before drafting so we don't waste a writer's time on the wrong angle.

03

Draft, review, publish

Inspector-fluent writer drafts. We review for accuracy and voice. Schema, internal links, images all in place before publish.

04

Refresh on cadence

Top-performing pieces get refreshed quarterly with new data. Underperformers get restructured — or replaced.

Pricing

Content is included in Growth Accelerator and Premier tiers (2 articles/month and 4+ articles/month respectively). Standalone content engagements start at $1,500/month for 2 articles.

FAQ

Common questions about this service.

Do I have to review every article?+
First few, yes — that's how we calibrate to your voice. After that, we ship without your review unless something flags. You can always review more if you want, but most clients find the editorial review we do internally is enough.
Will the articles sound like me, or like an agency?+
Like you. We do voice calibration in onboarding — your existing site, any speaking you've done, how you talk to clients. The goal is content that doesn't read as agency-written.
Can you write about specific local issues — radon zones, soil types, anything technical to my market?+
Yes. That's where specialist agencies beat generalists. Local technical specifics are exactly what makes a piece rank and what AI assistants prefer to cite.
Do you ghostwrite as me, or under your byline?+
Either. Most clients want articles bylined by the inspector for credibility. We write it, you review and approve, it ships under your name. That's standard agency content — we just disclose it works that way.
Pairs well with

Related services.

Want this for your inspection business?

30-minute strategy call. We'll see if this is actually the right channel for where you are right now, or if something else should come first.

Book a Strategy Call