Most marketing-agency content for home inspectors reads like a marketing agency wrote it. Generic. Padded. Useless to actual buyers. Ours is written by people who actually understand the inspection business — because that's the only kind that ranks and converts.
Real expertise + real keyword research + real internal linking. Not 1,500-word filler that vanishes from page two.
Long-form, factual, well-structured content is what AI tools prefer to pull from. The same content does double duty.
Articles, guides, and pages that work for years. Unlike paid ads, content keeps producing once it's published.
Quarterly content plan tied to the keywords your buyers actually search and the questions AI assistants are answering about your industry.
1,500–3,000 word pieces written by inspector-fluent writers. Topical depth, cited sources, real photos, internal linking to your service pages.
Pages targeting specific markets you serve — what buyers should know, what's specific to that area, why an inspection matters there.
Pillar content for each ancillary service (radon, sewer scope, mold, 4-point) — both for ranking and for explaining the value to potential clients.
Every piece reviewed for factual accuracy, brand voice, and SEO before it ships. We don't publish anything that wouldn't survive a real inspector reading it.
Which articles ranked. Which got AI citations. Which converted. Which underperformed and need a refresh. Reported quarterly.
We map the searches and AI prompts buyers in your market actually use. Real volume, real intent — not what an SEO tool guessed.
Outlines reviewed before drafting so we don't waste a writer's time on the wrong angle.
Inspector-fluent writer drafts. We review for accuracy and voice. Schema, internal links, images all in place before publish.
Top-performing pieces get refreshed quarterly with new data. Underperformers get restructured — or replaced.
Content is included in Growth Accelerator and Premier tiers (2 articles/month and 4+ articles/month respectively). Standalone content engagements start at $1,500/month for 2 articles.
30-minute strategy call. We'll see if this is actually the right channel for where you are right now, or if something else should come first.
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