HomeInspectionSEO is a full-service marketing team for home inspection companies, and Spectora is our specialty. We handle your website, SEO and local SEO, plus Google and Meta ads on the Growth plan. On Spectora accounts, we set up tracking around what the scheduler can report, so bookings show their source in Spectora's own export.
When you use Spectora's built-in schedulers, Spectora collects data on every inspection scheduled externally, meaning any inspection not booked through the +New Inspection button. Its External Scheduling Data export includes UTM codes and downloads as a CSV file.
Spectora's support article "Tracking Scheduling Data" says Spectora does not have a direct integration with Google Analytics at this time. It also says the online scheduler can't redirect its last page to a thank-you page for Google Ads tracking. (Spectora support, retrieved October 1, 2026.)
Titan Inspection Services in the Seattle area and Good Faith Inspection Company both run on Spectora, and both are our clients.
Read the guide: Can you track Spectora bookings in Google Analytics?
Foundation covers your website on the HomeInspectionSEO platform, SEO, AEO and local SEO. Moving your current site over is included. Growth adds Google and Meta ads, and ad spend is separate.
We build custom forms instead of using Spectora's forms. They pass a 90-day first-party attribution cookie into each lead: gclid, gbraid, wbraid, fbclid, the five UTM fields, the first referrer and the first landing page.
Every link to your Spectora online scheduler carries UTM codes. That way each booking shows its source in Spectora's External Scheduling Data export.
We track the click to the Spectora scheduler as an event in Google Analytics 4 (GA4), because it is the last step your website can see.
We treat phone calls as a heavier conversion than a click to the scheduler.
We ask for admin access to your Spectora account so we can see your schedule and connect integrations.
We ask for admin access to your Spectora account for scheduling visibility and integrations.
We move your website to the HomeInspectionSEO platform, with migration included, and build forms that carry a 90-day attribution cookie into each lead.
Every scheduler link gets UTM codes, and every click to the scheduler is tracked as a GA4 event.
We read Spectora's External Scheduling Data export to see where bookings came from, and we treat phone calls as the heavier conversion.
Foundation is $997 a month and covers your website, SEO, AEO and local SEO. Growth is $1,497 a month total and adds Google and Meta ads. Ad spend is separate. A website on its own is $2,500 one-time. Both plans have a 6-month minimum, then run month-to-month. Prices are fixed, with no setup fee.
30-minute strategy call. We'll see if this is actually the right channel for where you are right now, or if something else should come first.
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