What Spectora's support article says
Spectora answers this question in its own help center. The FAQ in Spectora's support article, "Tracking Scheduling Data" (Spectora support, retrieved October 1, 2026) asks, "Can I integrate Google Analytics with Spectora?" The answer is: "We do not have a direct integration with Google Analytics at this time."
The same FAQ asks whether a buyer can be sent to a "thank you" page after finishing the scheduler. Spectora's answer is: "Unfortunately, we don’t have the option to redirect the last page of the online scheduler to allow Google ads tracking!"
So a booking made in Spectora's scheduler can't trigger a thank-you page on your website. Spectora points to another route instead. It calls its External Scheduling Data export "a good workaround."
Where you can see booking source
When you use Spectora's built-in schedulers, Spectora collects data on every inspection scheduled externally, which means any inspection not booked through the +New Inspection button. That data is in Spectora's Data Exports, in an export called "External Scheduling Data," and Spectora says the export includes "UTM Codes."
UTM codes are short pieces of text added to the end of a link. Spectora describes them as tracking "the metrics and performance of a specific digital marketing campaign." When a link to your scheduler carries UTM codes, the export can show which campaign or source sent the booking.
The export downloads as a CSV file and shows in your download history.
What to track instead
Google Analytics can't see the booking itself, so we track the steps around it. On every Spectora account we run, we do three things:
- Tag every scheduler link. Every link to the Spectora online scheduler carries UTM codes, so each booking shows its source in the External Scheduling Data export.
- Track the scheduler click. We record the click to the scheduler as an event in Google Analytics 4 (GA4), because it is the last step your website can see.
- Treat calls as the heavier conversion. We count a phone call as a heavier conversion than a click to the scheduler.
The GA4 event tells you which pages and ads send people to the scheduler. The export tells you which bookings came in and where they came from. Read the two side by side. For how the scheduler fits into the rest of your site, see our guide to home inspector websites.
Our own website forms
For buyers who send a form instead of booking, we use our own website forms, not Spectora's forms. Our forms read a 90-day first-party attribution cookie, which is one set by your own website, and pass it into each lead.
Each lead carries the ad click IDs gclid, gbraid, wbraid and fbclid. It also carries the five UTM fields (utm_source, utm_medium, utm_campaign, utm_term and utm_content), the first referrer and the first landing page. Because the cookie lasts 90 days, a form sent within that window still carries the first referrer and first landing page the cookie recorded.
We run the same setup on homeinspectionseo.com. It follows the same pattern we use for Good Faith Inspection Company, which runs on Spectora. To see how this fits into a full marketing plan, read about our marketing for inspection companies on Spectora.