HomeInspectionSEOPowered by ASP
Websites

Fast, professional,
conversion-tuned.

Most home inspector websites are template-builder products that look like template-builder products. Slow, hard to update, full of generic stock photos, and impossible to migrate when you want to leave. We build custom — designed around how your buyers actually decide.

What changes

What you get out of it.

Pages that load instantly

Speed is a ranking factor and a conversion factor. Slow sites lose Google rankings AND lose phone calls. Ours don't.

Built to convert

Real online booking. Real phone-call tracking. Real lead capture. Not a contact form that nobody fills out.

Your content, your accounts

Your domain, your Google accounts and every page's content are yours from day one. If you leave, we export your content, or transfer the site to your own hosting account.

Read the guide: Home Inspector Websites

What's included

The actual deliverables.

Custom design

Designed around your business, not assembled from a template. Aligned to your brand kit (or a fresh one if you don't have it).

Modern tech stack

Built on Next.js and hosted on Vercel — the same stack used by major brands for high-traffic, SEO-critical sites. Fast loading, easy to maintain.

SEO-ready from day one

Schema markup, FAQ structure, sitemap, robots.txt, OpenGraph metadata — all the technical SEO baked in before launch, not retrofitted later.

Online booking integration

Spectora is the platform we know best. On other inspection software, we link your site to its scheduler. Buyers book without needing to call.

Content management

Lightweight CMS so you can update text, photos, and blog posts without needing a developer for every change.

Analytics & tracking

GA4 + call tracking + form analytics + ad platform conversion tracking — all wired before launch.

How it works

Our approach.

01

Discovery & sitemap

What pages, what users do on each, what conversions matter. Sitemap before any design happens.

02

Design

Wireframes, then visual design, then handoff to development. Two rounds of revisions are standard.

03

Build & integrate

Development, scheduling integration, content load, technical SEO setup. Staged for review before launch.

04

Launch & iterate

Go live with monitoring on. Watch real user behavior. Tune the things that matter for conversion.

Pricing

Your website is included in both monthly plans, or available on its own for $2,500 one-time. It runs on the HomeInspectionSEO platform, and migration from your current site is included with the monthly plans. Inspectors who want to keep WordPress or another site can work with our parent company, ASP (aspbranding.com).

FAQ

Common questions about this service.

Why not just use Wix or Squarespace?+
If you're early-stage and tight on budget, those are fine. But the ceiling on speed, SEO control, and conversion optimization is real — and you can't take the site with you when you outgrow it. Custom is for inspectors who plan to keep growing.
Will my existing scheduling tool work?+
Yes. Spectora is the platform we know best. We tag your scheduler links with UTMs and track each click to the scheduler, so we can see which pages and ads send people to book. On other inspection software, we link your site to its scheduler.
Can I edit content myself after launch?+
Yes. We set up a CMS so non-technical team members can update copy, photos, and blog posts. Bigger changes (new templates, structural redesigns) come back to us.
What about hosting and ongoing maintenance?+
Your site runs on the HomeInspectionSEO platform as part of both monthly plans.
Pairs well with

Related services.

Want this for your inspection business?

30-minute strategy call. We'll see if this is actually the right channel for where you are right now, or if something else should come first.

Book a Strategy Call