Digital marketing for home inspection companies

More inspections.
Less marketing mystery.

We're the digital marketing agency built for home inspectors. SEO, AI search, paid ads, content, brand, and websites — the full stack — from one team that knows your business.

Trusted partner ofGoogle PartnerMeta Business PartnerNAHB MemberNortheast Florida Builders Association MemberSuperior ServiceCertified Housecall Pro Affiliate
The problem

You're great at inspections.
Marketing is the bottleneck.

Three things stand between most inspection companies and a fuller calendar. None of them are about being a worse inspector. All of them are fixable with the right marketing operation — run by people who know the business.

01

Paid acquisition costs keep climbing.

Cost-per-click on Google. Cost-per-lead on Facebook. Cost-per-booked-job everywhere. The math gets harder every year. The way out isn't bigger ad spend — it's owning more of the organic and AI-search surface so you're less dependent on rented attention in the first place.

02

You only see the agent referrals you already know.

Most of your inspections come through real estate agents you have a relationship with. Great. But there are agents in your market you haven't met yet — and buyers who skip the agent entirely. Both of them search online. We get you in front of both.

03

Generalist agencies don't speak inspector.

A generalist will spend the first 60 days of your retainer learning what a 4-point is. We start on day one already knowing the inspection business, the seasonality, and the words your buyers actually type.

What we do

Full-stack digital marketing.
One specialist team.

Every engagement starts with the discovery audit. The mix — search, ads, content, brand, websites — depends on what we find. Pricing is fixed: two monthly plans, listed on our pricing page.

Local Search

Show up first when someone in your area searches for a home inspector on Google or Maps. We clean up your business listings, build out the pages people actually search for, and make sure your phone number, address, and reviews are accurate everywhere they show up online.

AI Search

When buyers ask ChatGPT or Google's AI who should inspect a house in their city, the answer comes from pages and listings across the web. We build and clean up the ones about your business so those answers have good material on you. No one can promise a spot in those answers, and we won't.

Paid Ads

Google ads plus Facebook and Instagram ads — paid placement that gets your business in front of buyers immediately. Useful while the organic side is still building. We watch the spend daily and report on what booked an inspection.

Content

Articles, neighborhood guides, and service pages written by people who understand inspections. Content built to rank on Google and to give AI answers something solid to cite.

Brand & Creative

Logo, colors, photography direction, social graphics, voice guidelines. The look-and-feel work that makes your business read as the trusted, professional inspection brand you already are inside the company — but maybe not yet on the outside.

Websites

Fast, clean, professional websites that actually generate calls — not the generic template-builder kind. Built for speed, built to rank, built to convert. You own everything we build.

Want the detail first? Read our guides to home inspector marketing.

Case study · Titan Inspection Services · Seattle

How Titan Inspection Services unstuck their conversion rate.

Multi-county inspection company. Adjacent-field-experienced ownership. Conversion rate stuck in single digits. We rebuilt the location structure, cleaned up listings, stood up a YouTube channel as an authority anchor, and layered in paid acquisition. First, the local-search foundation. Then content compounded. Then ads filled the calendar.

Brian, owner of Titan Inspection Services, examining peeling paint and water damage on a deck railing during a home inspection
“

They didn't pitch us shortcuts. They built the boring foundation that's still paying off a year later — that's what we needed and never could find from a generalist.

Brian, owner of Titan Inspection Services · Seattle, WA

This is the playbook we'd run for you.

Book a Strategy Call
How it works

Four stages.
Three to twelve months.

Search and AI search compound — that's the asset. Paid ads run alongside so you're not waiting a year to see leads. Together they build the moat and feed the pipeline at the same time.

01
Weeks 1–2

Discovery audit

We look at your website, your Google profile, your competitors in the market, your ad accounts, and where your leads are actually coming from. Then we tell you what's working and what isn't.

02
Weeks 2–4

Strategy + roadmap

Channel mix, content plan, ad budget, technical fixes — written up in plain English. A document you could hand to another agency if you fired us.

03
Months 2–6

Execution

Pages live, content published, ads launched, listings cleaned. The work that compounds month over month.

04
Months 6–12

Compounding

Rankings move. Calls show up. Conversion rate climbs. Cost-per-booked-inspection drops. We tune what's working and prune what isn't.

Why us

Five rules
we don't break.

If any of these is a dealbreaker for you, we're the wrong agency and that's fine to know now.

01

Inspector specialists.

We work with home inspectors. Every learning we take from one inspector market makes the next one better. The full agency behind us covers every other trade — but this team is yours.

02

Numbers-driven decisions.

We track everything. We report on what matters. The decisions we make about your account come from the data, not from what the marketing-trade-press happens to be hyping that quarter.

03

Built to compound.

SEO and AEO build over months, not weeks. Paid ads can run alongside both so you're not waiting a year to see leads. We sequence the channels so something is always working.

04

One direct contact.

You have one point of contact who knows your account inside and out and is in the strategy and execution itself. Not a help desk you have to update every time. You talk to someone who actually does the work.

05

Honest about uncertainty.

We don't promise #1 rankings. We promise the right work, done well, on time. The market and the algorithms decide the rest.

FAQ

Questions inspectors ask.

If you don't see yours here, ask on the strategy call.

What does pricing look like?+
Two plans, both at fixed monthly prices with no setup fee. Foundation is $997/month: your website on our platform (migration included), SEO, AEO and local SEO. Growth is $1,497/month total: everything in Foundation plus Google and Meta ads management. Ad spend is separate. Both plans have a 6-month minimum, then run month-to-month. Just need a website? It's $2,500 one-time, or included with Foundation.
How long until I see results?+
Paid ads usually start producing leads in 30–45 days (the first couple weeks are a learning phase the platforms need before they perform). SEO sees real ranking gains around month 6 and compounding revenue at 9–12. We sequence the channels so something is working immediately while the long-game work is built underneath.
Are you a full-service agency or just SEO?+
Full-service, in two plans. Foundation covers your website, SEO, AEO and local SEO. Growth adds Google and Meta ads management. We know the Spectora platform especially well, and inspectors on other software are welcome when their website moves to our platform.
Do I have a single point of contact, or do I work with a whole team?+
One point of contact who is in the strategy and execution itself. You talk to someone who actually knows your account, not a relay between you and the people doing the work.
Can you promise #1 rankings?+
No. Rankings depend on the market, the algorithm, and the competition. What we promise is the work — content, listings, ads, technical hygiene — done on time. Anyone promising #1 is selling you a story.
What size inspection business is this for?+
Our sweet spot is small-to-medium inspection companies doing $500K to $10M in annual revenue — single-location to small multi-location. Below $500K the math gets tight (you need some volume for marketing to compound). Above $10M we're glad to talk too — multi-state and franchise organizations are welcome and the playbook scales. Right now most of our clients sit in the SMB middle, but we'd rather work with the right operator at any size than turn someone away based on revenue.
What if I want to leave?+
You own every asset we build and all your data from day one. We don't hold deliverables hostage.
Free weekly read

The growth letter for trades owners.

Every week, our CEO Joel Keith sends one tight email on growth strategy for service businesses — marketing, AI, operations, margin. No fluff. Just the plays we're running on our own book.

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Let's talk

Ready to win your market.

Free 30-minute call. We'll look at your site, your local landscape, your competitors, and your ad accounts — and we'll tell you straight whether we're the right agency for you. Sometimes the answer is no. We'll say so.

  • →One direct point of contact who knows your account.
  • →Plain-language reporting tied to booked inspections.
  • →You own every asset we build and all your data from day one.

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